Coca-Cola has launched its new global campaign, ‘Taste the Feeling’ in Nigeria.

The campaign, which was launched at the weekend, has set a new benchmark for the audaciously innovative world of event activation, Coca-Cola said.
According to the company, the new campaign explores storytelling and every day moments to connect with consumers and celebrate the simple pleasure and experience that makes every moment of drinking Coca-Cola special.
Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon, explained that ‘Taste the Feeling’ campaign will bring to life the idea that drinking a Coca-Cola – whether classic or Coke Zero – is a simple pleasure that makes everyday moments more special.”
According to Jemibewon, while the company’s previous award-winning “Open Happiness” campaign which ran from 2009 until now, leaned heavily on the emotional values of ‘happiness’ and ‘optimism’ which the brand stands for, the new “Taste the Feeling” campaign will feature universal storytelling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola brand experience.
“With this new campaign, we are highlighting the core values of the Coca-Cola brand, using simple, relatable, and emotional storytelling long associated with Coke.
“Taste the Feeling is all inclusive but with a special focus on teenagers who are known to live for the moment and who are most demanding as far as creativity is concerned. In the coming days, we will be rolling out several engagement activities that will provide them the opportunity to have memorable moments that keep them talking and expressing their feelings with their peers,” she said.
Speaking on the campaign, the Public Affairs and Communications Director, Coca-Cola Nigeria, Clem Ugorji, explained that the ‘Taste the Feeling’ campaign is an offshoot of Coca-Cola’s new ‘One Brand Strategy’ which marks a significant shift in its marketing approach and for the first time unites all Coke Trademark brands in one global creative campaign.
“This approach brings the spotlight on all variants of the Coke trademark such as Coca-Cola, Coca-Cola Zero, Diet Coke, etc. and underscores our Company’s commitment to choice, offering consumers options in taste and with or without calories, so there is a Coke for anyone,” he said.
The campaign will be live from April to August on traditional and digital media channels and will include opportunities for consumers to sing their own version of the anthem and win prizes.