Acclaimed Nigerian singer-songwriter Sinach, who is also one of the top ten most subscribed artists in Africa on YouTube, treated viewers to a celebration of joy and freedom during a 60-minute live stream on her YouTube channel last Easter Sunday.
The virtual concert, Sinach Live: A Celebration of Joy, was streamed exclusively on YouTube on Sunday, April 4 2021, at 6PM WAT. It featured a unique performance by the global star, who brought an uplifting message of love, healing and hope through music during this Easter celebration.
According to Sinach: “I am particularly delighted to be able to connect with my friends from around the world on the YouTube platform, where they can expect me to minister some of my popular songs, and others from my new album, Greatest Lord.
“Easter Sunday is a time to reflect on the resurrection of Jesus Christ and the celebration of life. I am extremely excited that, while this past year has been challenging for so many, we are able to connect on this platform to share uplifting songs during this long weekend.”
Addy Awofisayo, the spokesperson for Google, YouTube Content Partnership Lead, Google, Sub-Saharan Africa, said; “Music is a universal language that has the ability to uplift and connect people across the world. YouTube is proud to be able to host this very special concert from Sinach, and delighted to promote courage, optimism and joy at this time when it’s much needed.”
YouTube is a platform that helps music lovers discover music they connect with. The platform has enabled musical enthusiasts to gain access to, and inspiration from music from across the globe. In Africa, YouTube has played an essential role in the discovery and development of the African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent.
“We are very excited to be able to bring Sinach’s A Celebration of Joy Concert to people in their homes this last Easter Sunday,” Awofisayo added.
